In 2024, Dunkin’ surprised fans by blending its iconic coffee culture with fashion, launching a bold new collection inspired by its Super Bowl ad starring Ben Affleck, Matt Damon, and Tom Brady. Dubbed the “DunKings Track Jacket,” this retro-inspired apparel became an instant hit, embodying Dunkin’s playful branding and nostalgia while appealing to modern streetwear enthusiasts.
The Origin of the Dunkings Track Jacket
The track jacket gained popularity after it featured prominently in a Dunkin’ Super Bowl commercial. The ad humorously depicted the three Boston legends forming a band called “DunKings.” They wore matching tracksuits that reflected their shared New England roots, complete with Dunkin’s signature orange and pink branding. Fans loved the concept so much that Dunkin’ turned it into real-life merch【7】【8】.
Design and Appeal
The Dunkings track jacket is a masterclass in combining comfort, functionality, and style. With its soft, breathable fabric and vibrant Dunkin’-themed design, it bridges the gap between a sporty look and nostalgic flair. Its unisex fit and bold colors make it versatile, perfect for casual outings, gym sessions, or even as a statement piece in a streetwear outfit.
Celebrity Influence
Celebrity endorsements have played a significant role in the jacket’s success. Ben Affleck’s longstanding connection with Dunkin’—often spotted holding Dunkin’ coffee—makes him a natural ambassador. The inclusion of sports legend Tom Brady further elevates the jacket’s appeal, creating a sense of exclusivity tied to Boston’s cultural icons【7】.
Why Fans Love It
- Pop Culture Appeal: The jacket taps into Dunkin’s lighthearted branding and regional pride, resonating strongly with fans.
- Retro Meets Modern: The design evokes a nostalgic 80s and 90s vibe while remaining contemporary in fit and functionality.
- Limited Availability: As part of a limited-edition collection, owning a Dunkings track jacket feels like being part of an exclusive club【8】【9】.
How to Style the Dunkings Track Jacket
For those who’ve snagged the jacket, styling it is key to making the most of its bold design:
- Pair it with classic white sneakers and slim-fit joggers for a sporty, casual look.
- Combine it with denim jeans and neutral-toned sneakers to let the jacket’s vibrant colors pop.
- Use it as a statement piece over a monochrome outfit for a street-style edge.
Where to Buy
While Dunkin’ initially released the track jacket on its official website and stores, it sold out quickly due to high demand. Retailers like America Jackets also offer high-quality replicas for those who missed the original drop, ensuring fans can still grab a piece of the trend【8】【9】.
The Bigger Picture
The Dunkings track jacket is more than just apparel—it’s a symbol of Dunkin’s innovative marketing and ability to connect with fans beyond its core coffee products. By merging pop culture, nostalgia, and fashion, the brand has shown how a humble coffee chain can leave its mark on lifestyle trends.
Whether you’re a Dunkin’ enthusiast, a fashion-forward individual, or just love unique, quirky merch, the Dunkings track jacket offers something special. It’s a conversation starter, a nod to regional pride, and a stylish addition to any wardrobe. So, the next time you sip on your iced coffee, imagine pairing it with the jacket that screams Dunkin’ in every stitch.
